THE BRIEF

Increase the awareness of people living in the Mekong area about Panasonic front-load washing machines.

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THE IDEA

In Vietnam we say "Nhap gia tuy tuc", so we did exactly that. ​

​Blend in to stand out, we joined the Floating Market for a special Hò performance about the Panasonic washing machine.

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Clients loved this so much that they asked us to keep hò for 02 consecutive years (rip our throat).