top of page
Journey to the West
Panasonic washing machine
A river show
Panasonic / IMC / Copywriter
THE BRIEF
Increase the awareness of people living in the Mekong area about the Panasonic front-load washing machine.
THE IDEA
In Vietnam, we say "Nhap gia tuy tuc" (Know the customs - There'll be no problem), so we did exactly that.
Blend in to stand out, we joined the Floating Market (a signature local activity of this area) for a special Hò performance (also a traditional genre derived from the Western of Vietnam) about the Panasonic washing machine.
Clients loved this so much that they asked us to keep hò for 02 consecutive years (rip our throat).
it started with a simple text
Let's do some Hò thing at the Floating Market
Right
On a boat
Along the river
...turned into a Hò remix with
Phương Mỹ Chi
...to actually join in the Floating Market,
and an event series across Mekong area
bottom of page