THE BRIEF

Create a music video that promotes a simple and meaningful lifestyle initiated with MSB's QR code scanning function. 

​

THE IDEA

The "Quét" (scanning QR) can have the double meaning of cleaning, decluttering your life, and scanning the QR.​

The idea is as simple as that, featuring the character "quét" her life physically, digitally, and mentally to finally open up the door to a lighter, happier life.