Huyền thoại trở lại
IMC / Content writer
THE BRIEF
Bia Saigon decided to revamp its best-selling product: Bia Saigon Special and wanted to create an extraordinary comeback.
THE IDEA
We pranked the whole social media with a piece of super shocking news and created one of the best jobs in the world for this.
We pranked people that Da LAB will disband
to purchase a new career!
A rumor was spread that the well-known Vietnamese band Da LAB would disband soon to purchase another career!
After gathering enough attention and discussions, we announced Da LAB's newest title as Beertender at Bia Saigon.
Da LAB then hijacked Bia Saigon's social media and launched the new updated version of Bia Saigon Special.
I guess you can say we had quite a coLAB.
Beer - drinker wanted for 100 million VND, anyone?
We crafted out everyone's dream job:
Drink beer and get paid 100,00,000 million for a night!
We then created a pop-up Secret Lounge for everyone to participate, try out the brand new, long-awaited taste of Bia Saigon served by Da LAB - The beertender!
